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Marketing Neat with a Twist of AI | EP 3

Episode Overview:

The Three-Second Rule of Marketing and 5 Big Lessons for SMBs


In this episode, I break down the marketing principle that if you can’t hook someone in three seconds, you’ve already lost them. Plus, I cover five powerful examples from major brands and what small and mid-sized businesses (SMBs) can learn from them.



Marketing Neat with a Twist of AI — Episode 3 Show Notes


Episode Highlights:

  1. The Three-Second Rule of Marketing If your marketing doesn’t stop people in their tracks in 3 seconds, you’re dead. Whether it’s a post, an ad, or your homepage — you have to hook fast.


The Pour Over: Key Marketing Takeaways from Top Brands


How Stanley Turned a Viral Moment into a Sales Explosion Article: How Stanley Became America’s Unlikeliest 'It' Brand — and What’s Next (The Drum)Takeaway: Act fast on viral moments. Be consistent and show up on social — you never know when one post could change your business.


Article Title: “Papa John’s Unveils 'Meet the Makers' TV and Social Ads” from Marketing Dive

Why You Need to Put Faces Behind Your Brand (Papa John’s) Article: Papa John’s Unveils 'Meet the Makers' TV and Social Ads (Marketing Dive)Takeaway: People buy from people. Show your team, your process, and your story.


Portillo’s Loyalty Program Goes Digital Article: Portillo’s Loyalty Program Gets Apple, Google Wallet Upgrade (Marketing Dive)Takeaway: Make loyalty simple. Start with easy-to-use loyalty tools — it keeps customers coming back.


Why Buffalo Wild Wings Got Weird (And Why You Should Too) Article: Buffalo Wild Wings Leans into Infomercial Format for March Madness (Marketing Dive)Takeaway: Boring marketing is invisible. Be bold, quirky, and different.


Article Title: “What Coca-Cola Learned from Its Generative AI Creative” from Marketing Dive

Why AI Needs a Human Touch (Coca-Cola’s Lesson) Article: What Coca-Cola Learned from Its Generative AI Creative (Marketing Dive)Takeaway: AI can speed up content creation, but your personality makes it connect.


Shots Fired with Jarvis Topic: The Three-Second Rule of Marketing.


Jarvis and I discuss why businesses fail to grab attention and how to write hooks that actually stop the scroll.


Straight Answers, No Chasers Listener question: “I’ve got a startup and need conversions. What do I do?”

  • Build trust through consistent content and credibility signals.

  • Follow Alex Hormozi’s 5 phases of content marketing.

  • Organic content outperforms paid ads long-term.

  • Start simple, stay consistent, and evolve.


Thought of the Day Marketing isn’t magic — it’s momentum. Start one marketing habit and stick with it for 6 months.


Don’t forget to subscribe, leave a review, and share with one friend who’s trying to level up their marketing.


Stay sharp, stay neat, and automate to elevate with AI.




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